Madonna’s new fragrance is called truth or dare

For years, Madonna refused to launch her fragrance unlike many cheap stars, but she now feels time has come to release "a unique blend of narcotic florals, balanced with addictive woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light."

She also feels it's the right time to launch her own brand and she will surely cash in a lot! She says: "Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality."

Will you be buying?